It’s podcast day! If you’ve been a bit fed up of social media lately and feeling like you have to perform on Instagram like a circus monkey just to stay relevant - then you’re gonna love this episode.
I’m breaking down 5 things I see all over Instagram that I absolutely will not do in my business - and I’m telling you what they are and why I believe doing them could lead to your downfall. Yep, this will come as a welcome relief to everyone who is sick to the back teeth of trying to keep up.
I’m sure you’ve all done at least one of the things on my list. I know I have. But today is all about changing some of the business behaviours that we’ve adopted from being exposed to them all the time on our social media feeds.
I’m talking all about why sticking to your creative instincts matters more than chasing visibility - in fact, you’ll be relived to know that becoming ‘viral’ is no longer an indicator of success. Hurrah! No more dancing in your pants in the kitchen! It seems brands in 2025 are striving for smaller-scale, audience-focused virality to achieve their goals more effectively. No more worrying about piggybacking on ridiculous social media trends because it’s not what your real customers want.
From trend-hopping to forced language and performative rants, I’m laying it all out in today’s episode and giving you permission to unsubscribe from all this nonsense and build a brand that actually feels like you.
As always, let me know if you enjoy this episode and please do share it with one other person who you think needs to hear it too!
Thank you!
Joanne
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